Internal + External Promotion Ideas
If you type "how to promote my school fundraising event" into Google, you will be bowled over with results.
But never fear! We've narrowed those millions of options down to help you run a simple and effective fundraiser for everyone in your school or class.
The Obvious Choices
- Announcements: Schedule announcements to be read over your school’s public address system in the weeks leading up to your event. Make them encouraging and fun!
- Eyes on Posters: Our eye-catching CDOY posters will help you promote the event all over your school. Put some behind the bathroom stalls so students and teachers have something to think about while they're otherwise occupied.
- The Kids in the Hall: The many events run by (and at) your school present multiple opportunities to spread the word. At parents’ nights, sporting events, dances, etc., set up kiosks or tables staffed by your CDOY team.
- Social Media Stuff: Instagram and Facebook posts are great. You can develop your own, or use our cool ones to download and share. Be sure to use #cdoy20
- Backpack Flyers: Schools usually have a dedicated day when all homebound print communication is sent to parents via your students. Get the necessary approval and send home a handout containing information about CDOY.
Less Obvious Choices
- Class Ambassadors: Invite each class to appoint a class ambassador to help keep the CDOY campaign foremost in their homeroom's mind. They could be part of your team or be invited to attend weekly to help spread the word and build the buzz.
- Interruption Skits: Have your planning team create a simple, 5-minute skit that helps promote CDOY on a class-by-class basis. The idea is simple - they ask the teacher for permission to 'interrupt' their class on a given day to present a short play about CDOY. The goal is event awareness and fun.
- Snowflake Stencils: The offical CDOY icon is our simple 6-line snowflake. It speaks to the cold, the time of year the event is on, and the challenge of those at risk experiencing the cold outside. Use our snowflake stencils to create an eye-catching wall-scape, table cloth (spray paint an old white sheet), t-shirt, sign, or whatever else you can dream up.
- Clipboard Surveys: Ask some of your student team members to stand in the halls between classes/during lunch with a clipboard, taking 1-minute surveys from their classmates about the cause or the event. Your questions could include:
What was the coldest day of your life?
At what temperature does skin freeze?
How do you spell toque?
Are you walking in CDOY?
Do you like surveys?
Are you late for class?